WhatsApp Business Platform Policy

CALIQ integrates with the Meta WhatsApp Business Platform and Cloud API to enable businesses to send, receive, and manage WhatsApp messages through the CALIQ platform. CALIQ acts as a technology provider, not as WhatsApp or Meta.

Businesses connect their official WhatsApp Business Account (WABA) to CALIQ using Meta's Embedded Signup process. This connection allows CALIQ to send and receive messages, manage templates, and subscribe to webhooks on behalf of the connected business, using permissions granted by that business.

CALIQ is not affiliated with, endorsed by, or an official partner of WhatsApp LLC or Meta Platforms, Inc. beyond the access granted through the WhatsApp Business Platform API programme. WhatsApp and the WhatsApp logo are trademarks of WhatsApp LLC.

Businesses that connect their WhatsApp account to CALIQ remain solely responsible for: obtaining and maintaining all required business verification with Meta; ensuring proper customer opt-in for WhatsApp communications; the content, accuracy, and legality of all messages sent through CALIQ; compliance with the WhatsApp Business Messaging Policy and all applicable laws; and any actions taken on their WhatsApp Business Account.

CALIQ provides the technical infrastructure to send and receive messages but does not independently verify that business content complies with WhatsApp policies, local laws, or industry regulations. Businesses must conduct their own review.

CALIQ is not responsible for Meta's approval, rejection, pause, restriction, or suspension of WhatsApp message templates, phone numbers, WhatsApp Business Accounts (WABAs), or business accounts. Template approval decisions are made solely by Meta according to Meta's review policies.

Before sending any WhatsApp message to a contact, the connected business must obtain clear, documented opt-in consent from that contact. Opt-in must clearly identify the business name and the nature of the communications the contact will receive.

CALIQ provides tools to help businesses track opt-in status. However, the legal and operational responsibility for obtaining and recording valid opt-in rests entirely with the business, not with CALIQ.

Businesses must provide a clear and accessible opt-out mechanism. CALIQ's platform supports opt-out handling, but businesses are responsible for honoring opt-out requests promptly.

WhatsApp allows businesses to send free-form messages only within 24 hours of the last incoming message from a contact. Outside of this window, businesses may only send pre-approved message templates.

CALIQ enforces this distinction in the platform. Campaigns and outbound messages can only be sent using approved templates. Unapproved or rejected templates cannot be used for outbound messaging.

Template content is subject to review and approval by Meta. CALIQ facilitates template submission but does not guarantee approval. Businesses are responsible for ensuring their template content complies with WhatsApp's template policies.

CALIQ supports automated replies during the 24-hour messaging window. However, businesses must provide at least one accessible escalation path so contacts can reach a human representative when needed.

CALIQ's platform includes human agent handoff capabilities to support this requirement. Businesses are responsible for staffing and operating their escalation process in compliance with WhatsApp's business messaging policy.

WhatsApp Business Platform message fees are charged separately by Meta according to Meta's pricing for the WhatsApp Business Platform. Fees vary by message category (marketing, utility, authentication, service), destination country, and usage volume.

CALIQ's subscription and service fees do not include WhatsApp message fees unless explicitly stated in a separate written agreement. Businesses are responsible for understanding and paying any applicable Meta message fees directly.

For current WhatsApp Business Platform pricing, refer to Meta's official pricing documentation at developers.facebook.com.

When a business connects its WhatsApp account to CALIQ, CALIQ receives and processes WhatsApp message content, contact phone numbers, message delivery statuses, account identifiers (WABA ID, phone number ID), and associated metadata. This data is processed solely to provide the CALIQ messaging, inbox, automation, and reporting service to the connected business.

CALIQ does not sell WhatsApp data. CALIQ does not use WhatsApp message data for advertising, profiling unrelated to the service, or any purpose beyond operating the features requested by the connected business.

Access tokens and credentials obtained through Meta's Embedded Signup are encrypted and stored securely. They are not exposed in the frontend and are used only for API calls required to operate the connected business's WhatsApp integration.

Businesses may request deletion of their WhatsApp integration data, including stored messages, contact records, template data, and account identifiers, by disconnecting their CALIQ integration and submitting a formal deletion request.

For deletion requests related to Meta platform data or WhatsApp integration data, visit cal-iq.tech/data-deletion or email info@cal-iq.tech with the subject line: Data Deletion Request — WhatsApp Integration.

After verification, CALIQ will delete or de-identify the applicable WhatsApp-related data within 30 days, unless retention is required for legal, security, or contractual reasons.

CALIQ reserves the right to suspend or terminate access to WhatsApp integration features if a business's use violates WhatsApp's Business Messaging Policy, Meta's usage policies, CALIQ's Terms & Conditions, or applicable laws.

Meta may independently suspend, restrict, or terminate a business's WhatsApp Business Account at any time. CALIQ has no control over and no liability for such actions by Meta.

For questions about CALIQ's WhatsApp integration, compliance practices, or this policy, contact CALIQ at info@cal-iq.tech.

This policy may be updated from time to time. The latest version will be posted on this page with the updated date.